Are We Over-Complicating SEO Or Is It Really Complex?

A decade ago, search engine optimization was way too simpler than its today. Before any SEO expert had to analyze the website, create some semantic core, create unique content, place few relevant keywords in the framed content and there are high chances that the site would rank high on any search engine.

But, the scenarios have changed now. Today, SEO tool-set is broader and more complex. 

Although there are some speculations that many are creating too much drama on the complexity level of modern SEO.

Let’s find out how tough or simple is modern SEO!

How Your SEO Efforts Get Complicated?

SEO gets complicated due to its broad and extensive discipline. It involves a combination of a large number of tools, stable and unstable practices that are introduced occasionally, and continually updating the SEO approach with Google updates.

If anyone has to answer the question of why SEO efforts are referred to as ‘Complicated’, then the answer may lie in the numerous changes that Google brings to its algorithms.

These changes may include:

• Chrome Security warnings
• Broad Core Algorithm Updates
• Video Carousels
• Mobile Speed Update, etc.

Each of the above-listed technologies brings a particular type of modification in the way any search engine operates, and when they alter their operating approach; the rankings of the website also shift accordingly. THIS complicates SEO efforts.

Even a slight change in the search engine algorithm can take months of understanding it and then creating a plan to execute it for attaining respectable rank in the niche. 

Misinterpreting the New Google Algorithms

SEO can’t be understood by anyone and everyone. One of the common issues in the field is that of misunderstanding how any recent algorithm works.

Many executives in fact experts in the field tend to misinterpret the modifications introduced by Google, and this makes them spend all their time and resources on some irrelevant tasks; resulting in zero progress and no results.

For Example: 

When a modification in Google mobile page speed benchmarks was announced, all people rushed to improve and enhance their page speed in every possible manner.

There’s no doubt that if your web page speed is slow, you definitely are going down in Google SERPs as well. But, putting resources to increase your page speed by milliseconds; even when your website ranks quite low on search engine won’t help you rank higher.

In order to fix this issue and rank higher at the same time, you would need to solve some major problems related to web page content, headings <H1>- <H6>, page titles, website navigational structure and much more.

A Galactic Landscape of SEO Tools

With time, the number of SEO tools has broadened the horizon of how optimizing a website for search engine takes place.

There is n number of ways of how can you achieve higher rankings for your website. There is a wide pool of strategies that can be applied to fulfill your objective of promoting your website to the first page of the search engine.

You must remember one fact, no matter what level of experience you behold in SEO, there will always be room for new approaches for every issue you come across.

For instance, if you or your client aim at promoting the latest project as an informational resource then the traditional approach would be to publish relevant content on high-quality websites but there is one more effective way which is known by less number of experts. You can also feature the website content in Google News to get unexpected traffic for the project and it may also affect your visibility on SERPs.